Simon Carter is an iconic British menswear designer, selling luxury mens clothing and accessories.
Our aim was to increase brand awareness and improve brand loyalty.
After extensive research, we have found that there is a fairly high interest in British people wanting to rent clothing from their favourite store. The research also revealed that brands which offer a loyalty/membership card also have a higher brand loyalty.
Our idea was to introduce a membership for Simon Carter and provide a rental service for the Autumn/Winter 2017 collection that was ideal for the London market.
Chema Castro Montes