Convince all students—not just art or history students—that visiting museums and galleries can help them step out of
their daily lives and get a new perspective on the world. For some, it might be about inspiration. For others, museums and galleries can offer a chance to relax and reset, or a fresh place to socialise.
The MINDMAP_CHALLENGE is our idea to promote ArtFund_ in a unique yet engaging way for our audience.
The labyrinth serves a purpose in today’s society as a place of contemplation (used by many churches, parks etc.), walking among the turnings, one loses track of direction and of the outside world, thus promoting mindfulness.
Our campaign focuses on a way for students to first detach, then get involved in the cultural events held in the museums/galleries.
Going on a journey through different museums would give them the opportunity to discover themselves.
YCN Brief - ArtFund
Alex Nimirceag (Senior Strategist & Planner)
Chloe Jensen Duhamel (Social Media Exec.)
Nabiha Ahmed (PR Account Exec.)